Business development and digital transformation consultant Mohamed El Sokary (MSK) has announced the launch of PropTech Voice Podcast, describing it as the first podcast in Egypt and the Middle East dedicated exclusively to property technology (PropTech).

The podcast aims to deliver specialized content that examines the latest developments in real estate technology, the challenges limiting wider adoption across the property market, and practical, actionable solutions through discussions with leading industry experts and technology specialists.

Promoting Practical PropTech Adoption

According to El Sokary, the podcast was created to provide a deeper understanding of PropTech and its real impact on the real estate sector, moving beyond theoretical discussions.

He noted that, in some cases, property technology has recently been treated as little more than a marketing trend, overshadowing its broader role in transforming business operations and improving industry performance.

Technology as a Business Enabler

El Sokary emphasized that the core purpose of PropTech is to help real estate companies reduce costs, improve profitability, streamline operations, strengthen monitoring and control, increase productivity, and save time and resources.

He added that technology should be viewed as a strategic business tool capable of delivering measurable operational value rather than simply serving promotional purposes.

Making Better Use of Digital Platforms

The podcast will also address the correct implementation of widely used enterprise technologies, including Customer Relationship Management (CRM) systems and Enterprise Resource Planning (ERP) platforms.

El Sokary explained that while these systems are powerful tools, organizations often fail to unlock their full potential because they are not implemented or utilized effectively. One of the podcast's objectives is to help businesses understand how to maximize the value of these digital solutions.

"The Voice of the Future"

Launched under the slogan "The Voice of the Future," PropTech Voice Podcast aims to create a platform where professionals can exchange knowledge, share experiences, and explore emerging trends shaping the future of the real estate industry.

El Sokary noted that real estate developers in several countries have already begun leveraging PropTech to improve operational efficiency and profitability. In Egypt, some developers have also started integrating property technology into their businesses, using digital tools not only to optimize operations but also to enhance marketing and customer engagement strategies.